Social media measurement misnomers, part 1
1. The number of fans and followers a person or organization has doesn’t matter. You can see this comment or one like it almost every day on Twitter or in a blog post. I’ve heard it from PR pros and...
View ArticleWhat are some best practices for using surveys for customer research and...
The one most important thing — which so many people don’t do — is figure out what you want to get out of the survey. I like to do this in the form of “goal” questions, as in “after this survey, we will...
View ArticleHow to Identify Relevant Online Influencers using Free Tools
Step one – the identification process As mentioned earlier, influencers are present and active in a lot of places. For the sake of brevity, we’re going to make a couple of assumptions: Influencers are...
View Article7 Blogging Mistakes Most Bloggers Make that Stall Their Growth
Some say blogging is an art. Others claim it’s a science with a well-defined formula for success. I believe it’s a matter of individual perception. I’ve come across several bloggers who’ve started off...
View ArticleDown with transparency: up with strategic ambiguity
It sounds as if you’re saying that the push to openness and clarity has had the paradoxical effect of increasing secrecy and silence? Eric Eisenberg: That’s exactly what I’m saying. It’s the equivalent...
View ArticleA Five Step Roadmap to Internal Social Media
1. Assess Prioritize your business objectives by determining what it is you are trying to achieve: employee retention, boost collaboration, enhance executive visibility, increase speed to innovation or...
View ArticleThe Rise of the New Groupthink
SOLITUDE is out of fashion. Our companies, our schools and our culture are in thrall to an idea I call the New Groupthink, which holds that creativity and achievement come from an oddly gregarious...
View ArticleThe Must-Have Social Media Tool Every Content Marketer Needs
Chris Brogan calls it a home base, or you can think of it as a hub. Your own content-rich site, on a domain you own, managed with good content management software, is where you’ll put about 80% of your...
View ArticleWhite Paper – The Importance of Web/Social Media Analytics for Public Relations
This paper is intended to provide PR practitioners with an overview of web analytics and how they can be used in regular communications measurement programs. After a brief overview of web analytics...
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